Ok, so the earth-leaders, companies and individuals have joined the campaign. And what happens next?
Sure it will be on the headlines. Lots of pictures and viral videos will spread around. Promo t-shirts will sell and print ads are out there.
In preparing all this, how much energy, electricity and money the involved parties have wasted? After one-hour of darkness, it will be 365 days of ruining the earth.
How many mobile phones, computers, cars and other electronic devices produced everyday? And how many of the old items we throw away, and where do we throw them?